Online Writing Jobs That Are Making Kenyans Rich
Introduction
Online writing jobs have expanded as a result of the expansion of the internet and the increase in computer proficiency among young people in Kenya. Young Kenyans in particular have embraced this new writing style and are well-known throughout the world for their abilities. The most prominent has been academic writing, which regrettably has received a lot of bad press because many Western governments doubt the morality of occupations providing academic aid.
Many academic authors from Kenya have looked for more potential connected services. Though some Kenyans would like to engage in the online writing sector, academic writing is not quite their thing. The possibilities and difficulties of working as a freelance web writer are examined in this, the second, of three parts in the series. The declining fortunes of the academic writing sector were brought to light in the first section.
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- Article writing
The art of crafting articles has been an integral part of the literary landscape for nearly as long as scholarly discourse has thrived. Yet, what sets articles apart from their academic brethren is their innate informality and interactivity. Unlike the formal rigidity of academic papers, articles invite a more colloquial engagement, often adopting a first-person narrative that fosters a personal rapport with the reader.
Consider, for instance, a company endeavouring to extol the virtues of its premier headphones. In this scenario, they would enlist the services of an adept article writer to fashion a compelling narrative, compensating based on the word count. Primarily rooted in the domain of commerce, article writing endeavours to promote products or bolster brand awareness.
Mastery of Search Engine Optimization (SEO) is often a prerequisite for article writers, enabling them to tailor their content to the algorithms of search engines like Google. Their purview encompasses a spectrum of corporate communication channels, from weblogs to email marketing campaigns and newsletters. Some clients even commission article writers to pen ebooks, expanding the writer’s repertoire.
Freelance platforms such as Upwork, Freelancer, Nerdy Turtlez, Fiverr, and Verblio serve as veritable marketplaces for sourcing article-writing gigs. More recently, LinkedIn has emerged as a networking hub connecting clients with adept writers. While registering is straightforward and free, the remuneration and calibre of assignments can hinge on the allure of one’s profile.
Seasoned writers command a premium, with some earning hourly rates, while novices must diligently cultivate their profiles and accrue certifications to bolster credibility. In Kenya’s freelancing ecosystem, entrepreneurs have capitalized by developing websites tailored for novice writers, trading them for a fee ranging from modest sums to substantial figures.
According to Xavier Mwangi, a local luminary in the article writing sphere, novices can churn out an average of 2,000 words daily, reaping around Ksh400 per 250 words. For seasoned wordsmiths, the compensation can soar to Ksh1200 per 300 words, while editors, remunerated hourly, can command upwards of Ksh4,000 ($35) per hour.
2. Blogging
The realm of independent blogging has blossomed into a lucrative avenue within the online writing sphere. While the essence of writing aligns closely with traditional article crafting, the pivotal disparity lies in ownership. Bloggers wield control over both the platform and its content, paving the way for a more autonomous creative journey.
Take, for instance, a travel enthusiast who embarks on establishing a dedicated website showcasing written narratives on globetrotting adventures. As the audience burgeons, opportunities arise for monetization through advertising partnerships. Advertisers seeking to target travel aficionados, such as a beachfront hotel in Mombasa, might negotiate for ad space on the blog. Payment terms may vary, from a fixed fee for graphic advertisements to a performance-based model reliant on the Click Through Rate (CTR) for embedded links directing readers to booking platforms.
Navigating the dichotomy between catering to local audiences or casting a wider international net presents bloggers with strategic considerations. Viola Wafula, a seasoned voice in the blogging sphere, attests to the arduous yet rewarding nature of affiliate marketing, particularly when targeting a global readership. This approach demands heightened diligence and ingenuity to captivate and retain a diverse audience base.
3. Reviews and Surveys
In today’s cutthroat business landscape, staying ahead of the curve is paramount for companies striving to maintain a competitive edge. As such, modern enterprises are increasingly turning to market research as a cornerstone of their strategic endeavours, seeking insights into consumer perceptions of their offerings.
This burgeoning demand for comprehensive market intelligence has birthed an entire industry dedicated to soliciting candid feedback from consumers. Through surveys and reviews, writers are enlisted to provide firsthand assessments of various products and services. These evaluations span a gamut of experiences, from testing physical products to engaging with online content such as videos and games.
Numerous online platforms have emerged to facilitate this symbiotic relationship between businesses and consumers. These platforms serve as conduits for collecting invaluable consumer data, which is subsequently packaged and sold to businesses eager to refine their offerings and marketing strategies.
Among the titans of this burgeoning industry is InboxDollars.com, a behemoth that has become synonymous with paid surveys and reviews. To date, InboxDollars.com has disbursed a staggering sum of Ksh6.7 billion ($56 million) to individuals who have participated in these market research endeavours, underscoring the immense value placed on consumer insights in today’s hyper-competitive market landscape.
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Online Writing Jobs That Are Making Kenyans Rich