Tips to Consider When Choosing a Dormain For Your Business
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A business’s domain name is often likened to prime real estate in the online realm, serving as its digital headquarters.
Selecting a domain name for a small business demands careful thought, given its role as the initial impression of the business. It’s considered the cornerstone of the business’s online presence.
GoDaddy presents eight pointers to aid in choosing a domain name suited for your business and enduring over time.
- Prioritize simplicity
Simplicity is paramount when selecting a domain name. Avoid complex spellings or difficult-to-type names, as they may lead to users misspelling or mistyping your domain. Opt for proper spellings instead of using abbreviations like ‘u’ for ‘you’ or ‘c’ for ‘see’. If your domain name requires explanation for its spelling, it’s likely too convoluted.
- Short and sweet
Aim for brevity, with domain names ranging from six to fourteen characters to the left of the dot. Shorter names are easier to type, pronounce, and share. They also minimize the risk of losing visitors due to typos or misspellings.
This also ensures more of the URL appears in search engine results, facilitating quicker discovery by customers.
- Infuse keywords into your domain name
Integrating keywords that reflect your business and its offerings can enhance recognition of your business’s nature.
For instance, if your business specializes in cakes, incorporating terms like “specialized” and “cakes” into your domain name, tailored to your business name, can boost search engine visibility. Incorporating keywords that align with common search queries for your product or service can enhance your search engine rankings.
- Emphasize your locale
Including your location in your domain name, utilizing a domain name extension specific to your location, such as .co.ke, signals to customers that your business operates within their country. This is particularly beneficial for customers who prefer to support local businesses.
Whether you place your location before or after the dot, incorporating it aids in geographical discoverability. It promptly informs customers of your local presence, fostering trust and support for your business.
- Steer clear of numbers and hyphens
Numbers and hyphens can introduce confusion. When spoken aloud, it may not be immediately clear whether a number is spelled out or represented numerically.
Similarly, hyphens can lead to mistyped URLs or misplaced hyphens, resulting in potential customers being unable to find your website.
- Craft a memorable identity
In a saturated online landscape, having a memorable domain name is crucial. A distinctive and memorable domain name facilitates word-of-mouth marketing and accelerates brand dissemination.
Consider creating a custom domain name that is easy to recall. If a single memorable word isn’t feasible, combining two words can also be effective.
- Explore domain name options
While .com domains are popular, consider alternative domain extensions tailored to your industry or business type, such as .co, .net, .org, .online, or industry-specific extensions like .photography, .shop, .coffee, and .club.
- Protect your brand
To safeguard your brand, register your domain name across various extensions and consider securing misspelled versions to prevent competitors from diverting traffic from your website.
Before finalizing your domain name, ensure it’s not trademarked or copyrighted by another entity. Additionally, check its availability on social media platforms for consistency across your online presence.
Lastly, ensure timely renewal of domain registrations to prevent expiration, leveraging providers offering automatic renewal services.
Take the time to select a domain name that accurately represents your business, and it will serve as a lasting asset for your brand.
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Tips to Consider When Choosing a Dormain For Your Business
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